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23 Inspiring Mature Style Icons to Follow for International Women’s Day 2023
The Instagram catwalk means inspiration is always just a scroll away, but mainstream fashion spaces can often be disproportionately youth centric. This International Women’s Day, The Shirt Company invites you...
Fashion Week Goes Full Circle With the Shock of the Wearable
When spray painting a hyped-up model into a latex dress seems a bit old hat (hello Alexander McQueen, 1999), it’s perhaps a sign that outlandish fashion week moments no longer...
6 Radical Ways to Practise Self-Love This Valentine's Day
Gushy displays of romantic love and celebrations of coupledom are the Hallmark card bread-and-butter of Valentine’s day, but a cultural shift means many more women are choosing to celebrate their...
How Shining in Silk Can Elevate Your Style This Winter and Beyond
We could all do with some wardrobe whimsy to get us through the coldest, most sluggish months and silk might just be the answer. Crisp, shining and sumptuous on the...
14 Grape Gobbling, Bread Bashing, Furniture Flinging New Year Traditions From Around the World to Welcome 2023 With a Bang!
Hurrah! It’s finally time to cast a crumpled 2022 unceremoniously into the waste-bin of years gone by and usher in a new chapter with a — hopefully — more upbeat...
Hot Pink for Cold Winter: The Symbolism Behind 2022’s Festive Fuchsia
Fuchsia popped onto the scene like a particularly bombastic blossom this spring, and it looks like she’s here to stay. This effervescent, hyperfeminine shade contrasts with grey skies and ever...
How to Look Fabulous in Your Favourite Dresses This Winter
The heady summer days of bare legs are long behind us, but our favourite dresses can still glam up a winter day with minimal morning styling to boot. As we...
How Fast Fashion's Resale Stunt is Exploiting Gen Z’s Environmental Angst
Gen Z inhabit an age of anxiety which permeates all areas of life. Thousands of eyes on them online demand an ever-shifting kaleidoscope of fashion fits, forming an uncomfortable dichotomy...
The Most Glorious Green Carpet Gains From Milan Fashion Week’s Sustainable Fashion Awards
Fashion's tumultuous relationship with the environment has been under the spotlight in recent years. The fact that 10% of global greenhouse gas emissions are the result of the industry is...
Stripes Are the Key to Getting Spotted This Season and Here’s Why!
The humble stripe will never go out of fashion and it's easy to see why. Bursting with positive association — from a deckchair on the beach to a Christmas candy...
The Unspoken Symbolism of the White Shirt Speaks Volumes
We tightroped the white thread of time from Ancient Egyptian underwear through to Louise Brooks in the last blog. Now we follow the symbolism of the white shirt unfolding in...
The Complex Archetype of the White Shirt Will Surprise & Inspire You
A Jungian archetype is a pattern which echoes across the expanses of time and culture to connect humanity from all corners of the globe. Take, for example, the Jester who,...